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Three Ways Video Can Boost Facebook Fan Engagement

Since its launch in 2004, Facebook has rocketed to the top of the social media sphere, connecting the world in new and exciting ways. What started out as a platform to share status updates and links...

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Is This The Greatest Marketing Video Ever?

If you haven’t yet seen the viral video that launched 2012 startup Dollar Shave Club, take a look. It’s something no  marketer, or beard wearer, can afford to miss. Logo from Dollar Shave Club The...

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How Will Twitter’s New Six-Second Videos Change The Game?

Many of us think of social media the same way we’ve approached epochs and eras over the last couple thousand years: Before Twitter (B.T.) and After Twitter (A.T.). It’s not that short updates on social...

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Marketers Love Video — But Are They Maximizing Its Potential?

YouTube officially hit the internet in 2005, and the video landscape hasn’t been the same since. It didn’t take long for other video-sharing sites like Vimeo and Dailymotion to crop up, and now there...

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